신세계백화점의 홈퍼니싱 편집숍 브랜드 ‘피숀'의 아이덴티티 리뉴얼.
Shinsegae's home furnishing select shop, Pishon's identity redesign project.
Brand identity, Packaging, Look book (Art direction & editorial design)
Director - Jeewon Baek
Designer - Jaya Kim
Look book editor - 신혜연
Look book photographer - 김경수
Look book prop stylist - 권지아
© Shinsegae, 2013-2014